How you decide to code - or whether to code- your data should be driven by your methodology.
Broadly speaking, however, a code is a tool for identifying the content of a document, perhaps classifying it, and making it easier to find it again. Codes create order – this can be illustrated by the example of the keyword catalog. These catalogs help you find the right book and at the same time provide an overview of the topics on which the library has many or just a few books. Of course, how useful such a catalog is will depend on the complexity and usability of the index system and on the accuracy of the keywords used. In technical terms, a code in MAXQDA is a text of up to 63 characters. The name of a code is like a label that acts as a tab in the index box.Ĭodes are like card index boxes that contain index cards to which text passages, parts of images, or video segments are attached and on which a category name is written at the top. This label can be easily changed without affecting the structure of the index box or the index cards themselves.Meanwhile, Craigslist has been raking in more revenue from the ad listings that it does charge for in major U.S. Most of the money comes from help-wanted ads – another former cash cow for newspapers that has been drying up.Ĭraigslist’s annual revenue has risen from just $7 million in 2003 to $81 million last year, according to the AIM Group. Based on its count of paid ads appearing on Craigslist in recent months, the company’s revenue should be about $100 million this year, the consultants predicted.Įmployment advertising is expected to account for $85 million of Craigslist’s revenue this year.
Other paid categories include housing ads (nearly $9 million) and adult-only ads (nearly $4 million) that have gotten the company into legal trouble with the law. Craigslist has promised to do a better job of screening its adult listings, formerly labeled “erotic,” to block solicitations for prostitution and other content that may break laws. More than 40 percent of Craigslist’s revenue is expected to be generated from listings in three cities – New York ($17.7 million), the San Francisco Bay area ($14.4 million) and Los Angeles ($12.6 million), according to the AIM Group. The analysis found paid ads in 19 other of the more than 570 cities covered by Craigslist worldwide. If Craigslist charged to place ads in more cities, AIM Group principal Peter Zollman believes it could easily double or triple its revenue. But Craigslist founder Craig Newmark and Chief Executive Jim Buckmaster so far haven’t shown much interest in maximizing the company’s revenue growth.Īlthough the AIM Group didn’t estimate how much money Craigslist is making, its profit margins are believed to be impressive because it doesn’t have a lot of overhead. The company employs just 30 people, although it might have to hire more people to vet its adult ads.
Overall spending on ads has been shrinking during the past year as the recession crimps the budgets of traditionally big marketers in financial services, automobiles, retail and real estate. With the audiences for their print editions dwindling as more readers migrate to the Internet, newspapers have been hit with the worst of the advertising downturn so far. After ad revenue plunged 17 percent last year, newspapers suffered a 28 percent drop during the first three months of this year.Įven online advertising is ailing.